How To Quickly Add the Tweet Button and Facebook Like Button to Your Site

If you have a website with a blog or frequently updated posts, you can easily add the Tweet button and the Facebook like button to your posts – and you don't have to have a designer or developer do the coding for you.

Facebook Like Button

To add the Facebook like button (or the recommend version, seen below), visit what Facebook's developer's Social Plugins section, and click on Like Button. Don't get nervous that it's a "developers" section – if you know how to copy and paste, you can do this.

Scroll down until you see this:

As you fill out the fields, Facebook shows you what visual changes you are making to the widget. Basically, just choose whatever you want visually, if you want faces to be shown, if you want it to say "like" or "recommend", and if you want a specific font or color scheme.

Once you have the design you want, click "get code" and copy and paste the iframe code to the post, anywhere below your text. If you're using Blogger, Wordpress or another site that differentiates between rich text formatting and HTML, you'll need to paste this in the HTML section.

Here's an example of the Facebook like button on one of our articles.

And what happens when someone clicks it? It appears in their profile under recent activity, and increases the chances that one of their friends will click and read the same content.

Tweet Button

If you think the Facebook like button is easy, the Tweet button is even simpler.

Go to your Twitter page, click on Goodies in the footer, then click on Tweet Button.

Twitter gives you customization options, from button design to text and URL options. If you want to link to the page on which you're adding the button, you don't even have to fill in the URL (which is handy if it's a post you haven't published yet).

You can optionally add a Twitter username to the auto-generated tweet. If you have a Twitter account, this is a great idea to not only increase traffic on your site but also to gain more followers.

Once you've filled out all the necessary fields and chosen your design, just copy the code into the HTML section of your post, and the Tweet button will appear.

Here is an example of the Tweet button on an article about Tennessee Civil War Trails.

And here's what happens when someone clicks the button:

Unlike with Facebook, you can edit what appears, but most people stick with the default setting.

Have you used the like or tweet buttons on your site? Do you find them effective?

Tweet

Editing Your Facebook Privacy Settings

image courtesy of AllFacebook.com

Facebook's privacy settings seem to change every other day, but if you want to be more selective about what you share with whom, we've compiled a list of resources to help you stay updated.

The "recommended" settings on Facebook are the default settings, so if you haven't ever gone into your settings, this is what you will see if you log in, click on "Account" in the top right and select "Privacy settings."

Facebook suggests that you keep your status, photos and wall posts public to everyone on Facebook. Personally, I don't want complete strangers knowing every time I post a picture of a tomato in my garden, so I've created my own custom settings, which you can see designated with a green checkmark.

Before creating your own custom setting, you may first want to create Facebook lists. I have a list called "Professional Contacts," filled with people I've met at various networking events – someone I might want to share a technology link with, but not someone I want to know what I ate for breakfast (I don't usually post that sort of thing, unless there's blueberry pie in the office kitchen at 8 a.m. ...).  In addition to How To Create Lists, Mashable also has a great post on Using Facebook for Professional Networking.

Once your lists are in place, changing your Facebook privacy settings is easy – just click "customize." Facebook has it broken down by "Things I share" and "Things others share," and you can easily select whether you want Everyone (remember, this is anyone with a Facebook account), Friends of Friends, Friends Only or a Custom setting – that's where your lists, if applicable, would come in – or you can allow or disallow individual friends' access, too, just by typing in their name.

For instance, I let everyone see my website, but only I can view photos I'm tagged in – mainly because I can't control that. If you want your profile extremely locked down, you may disable your friends' ability to post on your wall – something else you can't control, but it is also a useful communication tool. Also of note, you do have to apply specific settings to your photo albums separately and individually within the photo album settings section of Facebook.

Once you have your privacy settings squared away, you may want to review this resource that covers both specific settings (hiding from search engines) and common sense (letting strangers know when you're not home): Seven Things to Stop Doing Now on Facebook

Also, my favorite Facebook-related site, AllFacebook.com, has a whole guide to Facebook privacy settings, which I highly recommend checking out. 

Finally, if you have any specific questions about Facebook privacy settings that we haven't covered, let us know in the comments!

Vanity URLs for Facebook

Do you admin a page in Facebook and have at least 25 fans (i.e. 25 people that have liked your page)? If so, this qualifies your page for a custom or vanity URL. This can be helpful for marketing purposes or even just in those situations when you find yourself in a "real-life" conversation with someone who's interested in liking your page but neither of you have a computer handy. Just let them know your custom URL, and that person can easily find your page by adding it after the slash in their address bar when logged into Facebook.

For example: www.facebook.com/returntoharmony

Obtaining a vanity URL is super easy. Just go here (www.facebook.com/username) and click on Set a User Name for Your Page. (This is also where you would go to set up a user name for your personal profile.) A drop down menu will appear; select the page you want to create the URL for then type in your desired name. Once you select a name for your page, it cannot be changed, so be certain of the following:

• That you love the name and can live with it as long as your page exists.

• That it makes sense for the people who like or are fans of your page.

• That it contains key words that make it easily searchable.

• That everything is spelled and capitalized correctly.

Then click the Check Availability button. You will then receive confirmation that your URL was accepted, or notification that the URL is no longer available. If it's no longer available, try changing the position of the words, shortening words, or using similar words and try again. Chances are there will be something that does the trick.

Asheville Filmmaker Plans Social-Media Themed Comedy in Her Hometown

Last Sunday, I caught about 20 minutes of You've Got Mail and giggled when I saw Meg Ryan waiting for her dial-up modem to connect to the Internet so she could log her into AOL account, so she then could see whether Tom Hanks had sent her another message.

Remember the sound of dial-up?

Then I wondered, "When are we going to have a new wave of blockbusters that correspond to our newer forms of social networking, featuring things like Tweetups, not-so-chance-meetings because of Foursquare, or perhaps something along the lines of Nick & Norah's Infinite Playlist but with a blip.fm twist?"

Film production companies have been marketing movies on MySpace and Facebook for a while, and many A-list celebrities have been shouting from their laptops into the Twitterverse almost as long. However, I'm surprised that we've not seen any big productions – yet – that heavily interweave everyday social media channels into the plot, other than the Facebook movie, The Social Network, that is supposed to be released in October.

I'll follow that statement with a disclaimer: I don't go to movies much, so it's likely I may have missed something. Along the same line, I have terrible cable channel options, as I haven't had enough room in my heart for cable ever since MTV made a marked shift away from actually playing music.

Remember the first video on MTV, The Buggles' Video Killed The Radio Star?

So maybe the Facebook movie will be the first, but I also saw a tweet this morning that interests me even more than Justin Timberlake playing the role of Facebook Founding President Sean Parker. According to @AskAsheville via @GSocialMedia not only is another film of this type on its way, but it will also be marketed largely through social media channels, and it will be filmed in one of JCI's communities, Asheville, N.C., for which we produce Asheville Travel Guide, Asheville magazine, imagesasheville.com and feature on Livability.com.

The movie is being created by Asheville filmmaker, writer and comedienne Angela Shelton, a name you may know from the 1999 film Tumbleweeds, which she co-wrote (it has an awesome soundtrack, by the way). More recently, Shelton has gained a higher profile through her documentary and book by the same name, Searching for Angela Shelton, for which she drove around the country, seeking out all of the other Angela Sheltons she could find. She thought this concept would yield mostly funny stories, but through her interviews she also discovered that most of them shared something else with her besides a name: Seventy percent of these women had also been abused at some point in their lives.

As friends and supporters promoted the film and book via Facebook, Twitter and MySpace, Shelton saw the power of social media. That power, combined with her desire to switch gears to focus more on her comedic skills, inspired this new movie, a romantic comedy titled Online Dating for Food. Yes, there already is an OnlineDatingForFood facebook page for the film, but here's another disclaimer: Be aware that if you "like" it, people may just think you're into the act of online dating for food and not the film. I'm not making any judgment one way or the other on online dating, you just may not want to advertise that you're doing it for food. That could ruin your whole plan!

A movie involving food in Asheville makes perfect sense, of course. Shelton knows her hometown of Foodtopia. The social media aspects will make it only more interesting.

Will it be as big as You've Got Mail or The Social Network? That remains to be seen, but stay tuned to your favorite social media channels to watch it develop.

In the meantime, you can learn more about Angela Shelton and her latest project at Angela Shelton's website, and here is the link to the interview with @AskAsheville about Online Dating for Food and why she's hoping to do this film (and two others) in Asheville.

Social Media As News: Following the Nashville Flood

Here in Nashville we have been glued to the coverage of the devastating flood that struck our community this past weekend. But keeping abreast of breaking news no longer means tuning into your local news channel. Sure, that's part of it, and I praise our Nashville meteorologists and news sources for excellent reporting keeping us up to date. But some of the most relevant flood information I found during this disaster came from social media outlets, both traditional and new media sources.

Twitter
Back in January, Nashville had its first major snowstorm in years, which became known on Twitter as the hashtag #thesituation2010. As the rain poured down on Saturday, someone jokingly tweeted this should be known as #OtherSituation2010. And the name stuck. On Monday, some of the Nashville twitterati pointed out that using such a vague descriptor probably contributed to a lack of national coverage. (Though personally, I did have a laugh over #thesaturation2010.)

Using an application such as TweetDeck, it's easy to create a new column using a hashtag and follow along on your desktop computer or your smartphone. I've used these two columns to follow up-to-the-minute information on everything from tornado warnings and flood reports to details on how to help flood relief efforts and water conservation tips.

Think of Twitter as a news distribution source – a way to get people from one place to another. Many people used Twitter to share links to photos and videos of the devastation. One local business even used Twitter to show the damage it received.

Due to SEVERE flooding, Bates Nursery will be CLOSED until May 6, 2010...cleanup underway... http://twitpic.com/1khf6e

No matter how small, businesses can easily use Twitter to distribute their news, whether needing to tell customers that you're closed in a situation beyond your control – or, on the brighter side of things, using it to advertise discounts, sales and giveaways. In fact, it's often Twitter or Facebook that businesses use during situations such as this – it's faster, simpler and sometimes even has more reach than posting the same content on their website.

Facebook
Just as tweets about the Nashville flood were trickling in, my Facebook news feed was predominantly photos of my Tennessee friends' roads and yards that had become rivers and lakes. People used their phones to upload photos straight to Facebook even when they didn't have electricity:

When we all thought this was just a one-day thing, someone created this Facebook Page. This quickly became my go-to source for photos of the flood as it was happening.

Facebook also became a way for Tennesseans, both those out of town for the weekend and those who now live elsewhere, to stay updated on what was happening. And Facebook also helped those of us here reach out to our friends in other states and countries, who at first (given the other news of the weekend) had no idea of the severity of the flood.

YouTube
YouTube is the second-largest search engine, and video often speaks louder than words – and spreads virally to other social networks. A video of a classroom disintegrating on Interstate 24 first appeared on a local news station. I searched for it on YouTube to show some out-of-town family members – and I wasn't the only one. Soon, it showed up on my Facebook news feed multiple times, and I-24 became a trending topic on Twitter.

On Monday, the social media news site Mashable posted a video in a post titled "Tennessee Flooding Inspires Stunning YouTube Video." This – "Flooding Inspires" – soon became a trending topic because Mashable has such a wide reach, one post on their site spreads instantaneously.

As they say:

You don’t see YouTube videos like this very often, and as one commenter put it: “This video so captured the heart of this story… if it doesn’t move someone, they should check their pulse.” While most on-the-ground videos covering disasters and other world events are hurried and low-quality, this one is beautiful and professional-looking.

Blogs
The Nashville blogging community combined all of these social media resources to spread the word quickly and efficiently. They compiled news sources, shelter information, ways to help flood victims, videos, photos and more. They used their large followings to help prevent misinformation. They even blogged about each other's blogs – showing not just each other but Nashville, Tennessee and beyond just how social media spreads news – and the sense of community.

All of these are great examples of social media as news at work, even during an unfathomable disaster. Did you turn to social media during this or another major news event? What sources did you find most helpful?

Can I Turn a Facebook User with Friends into a Page with Fans? [Q&A]

Question: If I already have an existing Facebook user profile with friends, can I convert it into a page with fans?

Answer: Not exactly. But in addition to having so much more opportunity to market a Fan Page, there is a 5,000-friend limit for Users, and no business wants to turn away a friend. Plus, Fan Pages have great analytics, so you can also easily monitor the success your Facebook efforts.

Unfortunately, you have to start your new Fan Page from scratch – Facebook currently will not allow you to take your friends and content with you. However, it's a great idea to use your User Profile account to create the Fan Page. Fan Pages must be tied to a User account (called an Admin), and this way you can recommend to your current friends that they become fans of your new Page. (There can be more than one Admin on a Fan Page.)

Once your Page is set up, use the Suggest to Friends button under the Page's profile photo to invite your friends. You should also use the User account to post status updates that you are moving activity from the User Profile to the new Fan Page. Just keep directing your friends via the User Profile, and over time you should get your numbers back up to where they were – or even higher than ever before.

Using Facebook Widgets to Your Advantage

So you're company is on Facebook. Great! But are you getting the most out of Facebook? Remember, Facebook is totally free and has over 300 million users, so why not make the best of an already great situation by using its tools to your advantage? One way to do this is by utilizing Facebook's widgets.

Available widgets and how to set them up can be found here, but here's a quick break down of what they do and what they can accomplish:

Share Button - This allows people to post content from your site back to Facebook. This is one of the most commonly used widgets out there and you'd be hard-pressed to find a site that wasn't using this (or other share tools.) But why use this feature instead of just letting the reader copy and paste a link whenever they feel inclined to do so? With the Share Widget, you're not just making it easier for people to share content from your site on Facebook, but you're subtly suggesting they share it as well. Additionally, even if that shared content isn't clicked on in Facebook, people still see the URL its coming from. That alone serves as an excellent branding opportunity because whether people were looking for your website or not, it just made an impression. There's also the added benefit of being able to share that content without navigating away from your site.

Fan Box - This widget is a great way to let visitors to your website know that you have a Facebook page. It provides a small stream of current status updates from your Facebook page and has a "Become a Fan" button so people can "fan" you right then and there while still staying put on your site. Here's a great tutorial we put together on how to add this widget to your site.

Page Badge - Think of a Page Badge as a toned-down version of the Fan Box widget. It too is made to go on your site and it too let's people know that you have a Facebook page. However, it doesn't contain a feed and it doesn't have the "Become a Fan" button. Instead, it's a cleaner, simpler presentation that contains just the basics: your page name, most recent status update, and the number of fans you have.

Twitter Link - Why post to two places when you can simply post to one? Twitter Link allows you to send your Facebook updates to Twitter automatically. This is a great time-saving tool, and you might just roundup some followers on Twitter who fan you on Facebook. Don't want to send everything you post to Twitter? No worries - you can adjust the settings when you link the two accounts.

With just a few clicks of your mouse and a little copying and pasting, you'll be well on your way to driving traffic back to your website, increasing the number of fans you have on Facebook, and saving yourself a little bit of time!