Tuesday, April 13, 2010

Can I Turn a Facebook User with Friends into a Page with Fans? [Q&A]

Question: If I already have an existing Facebook user profile with friends, can I convert it into a page with fans?

Answer: Not exactly. But in addition to having so much more opportunity to market a Fan Page, there is a 5,000-friend limit for Users, and no business wants to turn away a friend. Plus, Fan Pages have great analytics, so you can also easily monitor the success your Facebook efforts.

Unfortunately, you have to start your new Fan Page from scratch – Facebook currently will not allow you to take your friends and content with you. However, it's a great idea to use your User Profile account to create the Fan Page. Fan Pages must be tied to a User account (called an Admin), and this way you can recommend to your current friends that they become fans of your new Page. (There can be more than one Admin on a Fan Page.)



Once your Page is set up, use the Suggest to Friends button under the Page's profile photo to invite your friends. You should also use the User account to post status updates that you are moving activity from the User Profile to the new Fan Page. Just keep directing your friends via the User Profile, and over time you should get your numbers back up to where they were – or even higher than ever before.

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