Social Media: The Age of Attention

As a culture we've completely immersed ourselves in this digital world, begging to be noticed. Some of us are in way over our heads simply trying to stay afloat (see also: checking into Foursquare every time you leave the couch), while others are standing in puddles not only confused as to where they are, but also are wondering what it is exactly that they're standing in (see also: your mother leaving you voicemails telling you that she just joined 'the twitters' and needs your help – great).

The bottom line is that everyone has a story that they want to tell...only they don't just want to say it to just one person – they want to yell it to the world.

So, before you plant your social media seeds that you got by trading the old cow that your mother told you to go sell at the market, you have two very important things to consider: what is your message and who is your audience.

Thought that was the hard part? Think again. Now you have to figure out the best way to get that message to your audience.

There are more social media sites out there than there are pizza-topping combinations at Domino's. So, you'll have to do a bit of research - because just like pizza toppings, everyone has different taste.

Sure, some are more popular than others, but that doesn't mean that the others are necessarily bad. Everyone has their own personal needs and it all comes down to your own personal preference. Sometimes less is more and other times more is better. You have to choose what works best for you.

... after all, this is your story.